No Halo News · Sourced development
Kids Wish Network filing reports 62% of expenses went to professional fundraising fees
Kids Wish Network's Form 990 for the fiscal year ending May 2025 reported $9.52 million in revenue and $10.17 million in expenses, producing a $656,839 deficit. Professional fundraising fees were $6.35 million, or 62.4% of total expenses. Net assets declined from $3.71 million to $3.28 million.
Status matters. This page records a sourced development, not a completed No Halo investigation. An allegation is not a finding. Dismissals, settlements, judgments, corrections and final outcomes remain distinct.
Donor relevance
Why this matters
The filing shows that most spending continued to go to outside fundraising firms and that expenses exceeded revenue. Donors may want to compare solicitation costs with the scale and outcomes of wish programs.
Attribution
Who reported or established this
The figures were disclosed by Kids Wish Network in its IRS Form 990 and reproduced by ProPublica's Nonprofit Explorer.
Evidence limits
What remains unverified
No Halo has not independently audited the return, evaluated individual fundraising contracts or measured the value and outcomes of services delivered to children.
Right of reply
Organization response
The filing is the organization's own disclosure. No separate explanation for the fundraising-fee level or annual deficit was located in the consulted material.
Classification
How No Halo records this event
Event type: Filing. Current state: Reported. No Halo preserves the current procedural state rather than treating every mention as a finding.
Published April 23, 2026 · Last verified September 16, 2026. See an error or a later outcome? Submit a correction or right of reply.